The Markavo® Blog

Trademark law, brand protection, growing your business, and more.
The Cost of Trademarking: Investment in Brand Security
Alec Whitten
Dec 6, 2024
Understanding the costs of trademark registration is crucial for businesses aiming to protect their brand identity. This article breaks down pre-application expenses, filing fees, and post-registration costs, emphasizing why trademarking is a wise investment for long-term brand security.
USPTO Enhances Measures Against Fraudulent Trademark Specimens with Expanded Audit Program
Alec Whitten
Dec 6, 2024
The United States Patent and Trademark Office (USPTO) is intensifying its efforts to maintain the integrity of the trademark register by expanding its audit program to specifically target fraudulent specimens and overextended registrations.
From Sketch to Store: How to Trademark Your Clothing Brand
Alec Whitten
Dec 5, 2024
Establishing a unique and recognizable brand in the fashion industry is crucial, but protecting it through trademarking is essential for long-term success. This guide offers valuable insights into securing your clothing brand's identity, covering everything from initial searches to global expansion strategies. Ensure your brand stands out and remains protected in the competitive market.
Trademarking in the Digital Age: Protecting Your Online Presence
Alec Whitten
Dec 5, 2024
In the digital age, safeguarding your online presence through trademarking is more crucial than ever. From domain names to social media handles, this article delves into strategies for comprehensive brand protection, ensuring your business remains distinctive and secure in a competitive landscape. Stay informed and proactive to maintain trust and recognition among your audience.
Trademarking for Startups: Protecting Your New Business from the Start
Alec Whitten
Dec 4, 2024
Early trademark registration is crucial for startups to protect their brand identity and avoid costly legal disputes.
Industry Focus: Trademarking for Restaurants and Food Services
Alec Whitten
Dec 4, 2024
In the competitive restaurant and food service industry, establishing a unique brand identity is crucial. Trademarking your restaurant's name, menu items, and branded recipes can protect these valuable assets from imitation. This article explores how leveraging trademarks helps maintain a competitive edge while safeguarding your culinary creations.
Industry Focus: Trademarking for Clothing Brands
Alec Whitten
Dec 3, 2024
In the highly competitive fashion industry, protecting your brand is crucial. This article explores the unique trademarking needs of clothing brands and provides insights on how to effectively secure your logos, designs, and brand names from potential infringement. Ensure your brand's identity remains intact in a rapidly evolving market.